START NOW, STAY VIBRANTHigh-performance anti-ageing cream.Target the 5 major signs of ageing and stay hydrated for 48 hours.**Instrumental test on 24 volunteersShiseido Research discovered that men's skin shows signs of ageing 10 years earlier than women's.To improve your skin's performance, Shiseido has developed the next level anti-ageing and hydration cream.Anti-ageing cream for energised and revitalised skin.Advanced anti-ageing skincare solution that slots effortlessly into your daily routine: 48-hour hydration* to energise your skin throughout the day and help your skin combat the 5 major signs of ageing: wrinkles, sagging, dullness, roughness, and loss of firmness.Double up your strategy against signs of male ageingDefend your skin and regenerate youthful skin functions by combining SHISEIDO Men Ultimune and Total Revitalizer Cream.94% felt skin looked even younger when ULTIMUNE was used with Total Revitalizer Cream wih Rice Bran Technology. **Consumer test on 117 volunteers